This is a photo of our 48 channel analog mixer, which we use by request to impart analog harmonics onto recordings.

WHO WE ARE

AND WHAT CALGARY MEANS TO US

01 OUR MISSION, WHAT WE DO, WHY WE DO IT

PROJECT: GRADIENT

CALGARY ALBERTA IS ONE OF THE MOST IMPORTANT PLACES IN THE WORLD TO US. ART IS THE MOST IMPORTANT THING IN THE WORLD TO US. IT IS NATURAL, THEN, THAT WE GIVE EVERYTHING WE CAN IN THE WAY OF EASE OF ARTISTIC EXPRESSION BACK TO THIS CITY.

FOR THE KIDS AND FOR THOSE WHO WISH TO RECONNECT WITH THE KID IN THEM, BY KIDS RAISED HERE - WE DEDICATE OUR EVERY WAKING MOMENT AND DOLLAR TO ENSURING CALGARY HAS A SAFE, INCLUSIVE, KNOWS-NO-BOUNDS SPACE TO CREATE. IT ISN’T JUST ABOUT OUR TOP-OF-THE-LINE GEAR - BUT THE PEOPLE TURNING THE KNOBS. YOU CAN TRUST US WITH YOUR ART.

02 MEET THE FOUNDER

An artistic photo of a recording studios microphone locker, featuring a glowing SAD Entertainment Inc. logo.

OUR FOUNDER, BRENDEN ORMANDY, BEGAN WORKING TOWARD THE CONSTRUCTION OF OUR RECORDING STUDIO AT THE AGE OF 17. BORN AND RAISED IN CALGARY AND HAVING DROPPED OUT OF HIGH SCHOOL, HE TURNED HIS STUDIES ALMOST ENTIRELY TO THE ART OF RECORDING AND POST-PRODUCTION. NOW A 23-YEAR-OLD COMPUTER INFORMATION SYSTEMS UNDERGRAD AND LOCAL ENTREPRENEUR, BRENDEN HAS OVERSEEN THE CONSTRUCTION OF BOTH COMMERCIAL LOCATIONS, CONCEPTUALIZED BOTH DESIGNS, CONTINUES TO LEAD THE DIRECTION OF THE COMPANY, AND HANDLES ALL POST-PRODUCTION WORK FOLLOWING HIS TRAINING OF OUR RECORDING ENGINEERS. BRENDEN RUNS A 10-HOUR FAST-TRACK AUDIO CLASS THROUGH OUR STUDIOS, WHICH HE DESIGNED.

BRENDEN HAS WORKED WITH HUNDREDS OF CALGARY ARTISTS AND CONTINUES TO GUIDE OUR RECORDING STUDIO VIA HIS PHILOSOPHY OF ACCEPTANCE OF INITIAL LOSS IN HOPES OF LIFTING THE CALGARYS ARTS SCENE BY ANY MEANS NECESSARY. BRENDEN HAS RECENTLY FOUNDED GRADIENT CORPS., A COMPANY WHICH SAD ENTERTAINMENT NOW OPERATES UNDER, IN HOPES OF BROADENING THE REACH OF ARTISTIC SERVICES OFFERED IN OUR CITY.

03 WHERE WE INTEND TO GO, WHAT WE’D LOVE FOR CALGARY

A photo of an Argosy mixing table, showcasing a recording studios analog gear and monitoring systems.

MAJORITY OF WHAT OUR STUDIO EARNS GOES DIRECTLY BACK INTO OUR STUDIO. ARTISTS PAY US TO MAKE THEIR DREAMS A REALITY, AND WE FREQUENTLY INVEST THAT BACK INTO HARDWARE, INSTRUMENTS AND SOFTWARE (CHECK OUT OUR FREQUENT INSTAGRAM/REEL UPDATES!) IN HOPES TO LIFT OUR STUDIO AND IT’S TEAM TO A PLACE CALGARY ARTISTS DESERVE. SO LONG AS WE ARE AROUND AND KICKING, WE WILL CONTINUE TO STRENGTHEN OUR OFFERINGS, KEEP THINGS AFFORDABLE, AND SERVE ARTISTS TO THE BEST OF OUR HUMAN ABILITY.

WE ALSO INTEND TO KEEP MORE WORK IN CALGARY! OUR NEW STUDIO BUILD WAS DESIGNED TO ACCOMMODATE FOLEY ARTISTS, ADR WORK FOR FILM/TV, AND DOLBY ATMOS! AS CALGARY’S FILM SCENE RAMPS UP, WE BELIEVE IT INTEGRAL TO RETAIN POST WORK IN OUR CITY/PROVINCE (WE LOSE A LOT TO OTHER PROVINCES AS WELL AS THE US).

04 FOR WHOM I WISHED I WAS WHEN I NEEDED ME MOST

An audio engineer mixing and mastering an audio project with an analog mixer.

WE ALL KNOW PEOPLE WHO HAVE LOST THEMSELVES TO THE SITUATIONS THE PASSING OF TIME HAS SPAWNED. WE ALL KNOW VERY CREATIVE PEOPLE WHO ARE “TOO BUSY” TO CREATE, OR WHO SUFFER IMPOSTER SYNDROME. WE LIKELY ALL HAVE FAMILY MEMBERS/PEERS FROM A YOUNG AGE WHO HAVE TAKEN COMPLETE 180S DUE TO THE VARIOUS PRESSURES OF MODERN LIFE AS WELL AS VARIANCE IN PRIVILEGE OR VARIOUS PREDISPOSITIONS.

THESE PEOPLE ARE WHY WE’RE HERE. ART, AND THE ABILITY TO CREATE IT STRESS-FREE - IS OUR GUIDING STAR. WE AIM TO INSPIRE CALGARIANS, PROVIDE THEM WITH A BEAUTIFUL, INTENTIONAL SPACE TO CREATE, AND DO ALL OF THIS FROM THE ABSOLUTE DEEPEST SINCERITY OUR HEARTS CAN OUTPUT. KEEP IN MIND - THE RECORDING INDUSTRY IS NOT AS LUCRATIVE AS IT ONCE WAS - WE ARE HERE BECAUSE BEING HERE IS IMPORTANT.